Cultivating Success with Non-Traditional Marketing
Thu, Dec 05 11:00 am
Founded in 2006, Strategic Hospitality has become one of the most successful hospitality companies in Nashville. Owned by brothers Benjamin and Max Goldberg, the two didn’t take the easy path to success in building the company. Rather than simply taking one successful concept and replicating it – the typical playbook followed by multi-location restaurant companies – every restaurant the Goldbergs add to their portfolio has been a new concept adding to the fabric of Nashville’s dining culture. This risky approach has succeeded beyond anyone’s expectations. Today, Strategic Hospitality owns and operates nine innovative, one-of-a-kind concepts. To date, holdings include: The Patterson House, a sophisticated speakeasy-style cocktail lounge specializing in hand-crafted artisan cocktails; the rejuvenated three-story Merchants restaurant; the intimate, interactive chef-run The Catbird Seat; Pinewood Social, a social gathering place that includes a bar, restaurant, bowling lanes, outdoor bocce ball court and dipping pools; Bastion, a neighborhood bar and 24-seat chef-driven restaurant in Wedgewood Houston; The Band Box, a seasonal outdoor bar, restaurant and entertainment venue located in the right field of First Tennessee Park; Henrietta Red, a convivial barroom and restaurant offering Seasonal contemporary cooking and an oyster bar; Downtown Sporting Club, a 42,000 square foot concept offering a restaurant, sports bar, axe throwing, hotel rooms, and a rooftop bar; and most recently The Party Line, full-service catering by the award-winning team behind Henrietta Red. In addition, Strategic Hospitality recently announced a partnership with Airport Restaurant Concepts in which the company will have a 5,000-square-foot presence within the massive overhaul to Nashville International Airport’s ‘BNA Vision’, expected to open in 2023. The common thread running through all Strategic Hospitality restaurants is interesting and high-quality food with a “non-marketing” approach to marketing. The Goldberg brothers spend nothing on traditional marketing tools like advertising and market research. Instead, they focus on offering a really great product at a good value with genuine hospitality. Come on! That’s it? Well, there is a bit more to it than that, and during this one-of-a-kind presentation, you will learn about the secret sauce in the Goldberg recipe for marketing success.